The world is changing dramatically, and our living environment is increasingly endangered. This affects all of us, no matter where, in what situation or in what role. We are in this together, and only together we can manage this crisis.
We understand that change is needed, but one of the most challenging questions is how to achieve a just transition. There are so many ways proposed to handle the change, how to stop global warming and to adapt to new environments. But who should become active first, which technologies do we need, which societal changes are required?
The truth is, we are way to far into the game to spare anyone or any idea – we need to act, all of us, with all we have got, right now. But we should not act blindly, instead each of us has a role and a contribution to make. The public sector must set the boundaries and create the conditions for change, the private sector must provide what is required in this new environment within the given boundaries, and each of us must live our lives according to a simple rule: Whenever in doubt about whether a decision is compatible with a sustainable and climate-conscious lifestyle, it is better to find a simpler and less critical alternative.
A just transition means that we all work together, and no one has the luxury of exempting themselves from their share. Because when we are all in it, the individual effort is even not that big anymore. KNOWING develops pathways, guidelines and tools that clearly show what needs to be done by whom, so we all can acknowledge everyone’s responsibility and value in this joint endeavour. To prevent a further divide in society and create a shared and liveable future.